Do For Others
I've grown a business based solely on building relationships. So, how do I do what do? I'll answer that under one condition, you gotta promise NOT to laugh. Deal? Okay, here goes...I listen.
What? Oh! You think there's more to it than that? It can't be that simple. Fine, let me ask YOU something. You know of any truly great marriages that one of the spouses isn't intentionally trying to out serve the other? You know, serving JUST BECAUSE they desire to love on their spouse...unconditionally. Yeah...me either. They each invest time into truly knowing each other. They spend time listening to the heart of the person they love.
The Relational Equity model operates under that same premise. To serve others JUST BECAUSE. In my world, I find it to be pure joy in doing for others. Period. In one of the books of the Bible, a letter to the church in Philippi, Paul (really cool dude that God used to literally change the world) wrote about the joy that it brought him to see the Philippian church succeeding because of the way they loved on one another. That love helped to further the cause of the Gospel or Good News of Christ Jesus. In much the same way, it brings me a certain level of joy to see a friend/client succeed by me spreading the Good News about them or their company or their cause or event.
Can we just take a second to dream about what your world would look like if most of the people you know were helping elevate you. How much satisfaction would you have in knowing you played a part, no matter the size in helping another person achieve something that's important to them? Go ahead, take a second...I'll wait.
So that's where I start. If you're a client of mine at that company that will not be named, I strongly desire to know what is going on in your world. Luckily, for me, many of you freely share quite a bit of that information on various digital platforms. So all I have to do is be intentional about listening to what you're putting out there on the interwebs.
Choose your natural platform
To start building your own way of Social Listening to your "people" (clients, friends, possible clients, possible friends) start with your "Go To". That social media space that you spend the most time in and have the most connections with. If you still love Facebook, and we all should, then start your social listening there. Pinterest, listen to your Pinning friends. Instagram, double tap and hashtag away. In future posts, I'll spend some time in each of these platforms. For today, I want to go over Twitter and how to start listening intentionally.
I'm a Twitter guy. LOVE the Twitter. Most of my people are on it and they're connected to the same people that I'm connected to and WANT to be connected to. If you're new to Twitter, this 1st step will actually be easier for you than for someone that's Following a bunch of people already.
I live in Lists. They're super easy to get started with. I'm lifting the instructions straight from the Twitter Help Page. If you're not a reader and would rather be shown, here's a good tutorial on YouTube that I found. Take some time to get started with your own List Building, and my next post will go more in depth on what to do with the information your people are sharing.
To create a list:
- Go to your Lists page. This can be done via the profile icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists.
- Click Create list.
- Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).
- Click Save list.
To add or remove people from your lists:
- Click the gear icon drop down menu on a user's profile.
- Select Add or remove from lists. (You don't need to be following a user to add them to your list.)
- A pop-up will appear displaying your created lists. Check the lists you would like to add the user to, or uncheck the lists you'd like to remove the user from.
- To check to see if the user you wanted to add was successfully included in that list, navigate to the Lists tab on your profile page. Click the desired list, then click Members. The person will appear in the list of members.
To view Tweets from a list:
- Go to your profile page.
- Click on the Lists tab.
- Click on the list you'd like to view.
- You'll see a timeline of Tweets from the users included in that list.